The brief Version: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward hosted VH1’s “Tough like.” During the period of six times, this mother-and-son duo presented their skill for encouraging, suggesting, and quite often offering possible check to people interested in really love. If not in show business, the duo runs Master Matchmakers to simply help singles get a hold of a relationship through matchmaking and big date mentoring. Master Matchmakers supplies personalized information and vetted matches to singles nationwide. These days, the group has additionally innovated a mobile application known as admiration Lab that authenticates the identification of a stranger before going on a night out together. In every respect of dating, the Ward household supports greater truthfulness and trust.


In 2003, Steve Ward believed he was on their way to getting an investment banker. He had been 22, simply out-of-school, and going to begin his job, but first he chose to assist his mom along with her matchmaking business.

JoAnn Ward had a talent for coping with individuals, but not with technologies. She had been making use of processing cupboards, and her boy wished to update this lady to an online database and website. The guy envisioned it to be a fast job. Then, whenever a prospective client requested him for a male’s viewpoint, the guy carried out 1st intake meet older gay mening and begun to advise suits.

He came across using the client and matched the girl up on an initial big date. She along with her day struck it off and happened to be quickly interested as married. Steve’s initial introduction was actually a rousing achievements, and merely that way he had been addicted.

One minute generation matchmaker and CEO at Master Matchmakers, Steve guides people toward satisfying connections with honesty and credibility. They are well-practiced at giving advice to singles. Alongside their mother, the guy co-authored a novel called “Crash Course crazy.” In every his efforts, the guy hopes to boost the dating experience for singles.

Master Matchmakers conducts face-to-face interviews and background records searches to completely learn consumers before delivering all of them from a romantic date. Licensed coaches and accredited therapists behave as individual coaches and a passionate staff of full time matchmakers function side-by-side with your coaches assuring scrupulous, hand-selected introductions in conjunction with tailored guidance from many years of specialist knowledge.

With the aid of a generally viewed Television program, “Hard prefer,” this small regional matchmaker widened into a nationwide boutique, providing singles throughout 50 says.

“we are accepting panel from around 20 to 40 new business monthly now,” Steve stated. “we have matured into an entire scale solution capable of aiding anyone who labors crazy.”

nowadays, through technologies to improve the online dating longevity of singles, Steve provides pioneered a cellular application called admiration Lab, that will confirm your photo, authenticate their own identification with an individual understanding quiz or cellular phone lookup, and work a criminal record check besides.

“In an age of conference over mobile first when considering matchmaking, we designed like Lab to grant confidence as a site into the whole matchmaking market,” Steve described, “but for those wanting a high-touch, personal experience we’ll still supply our best-in-class, private training and pro matchmaking services.”

Steve and JoAnn Honed Their Date training Via “Tough Love”

Upon joining Master Matchmakers, Steve made use of his business impulse, social instinct, and style for informing it enjoy it is to display all that a matchmaker is and perform. As a result, the guy and his family members shortly garnered a lot publicity and interest, culminating in VH1’s truth television show “Hard appreciate,” which went for six conditions.

From 2009 to 2013, Steve and his awesome mom managed and created this tv show about singles and couples in various stages of matchmaking and commitment crises. They may be straightforward individuals who know how to get outcomes.

“Thank you so much such for directing me personally along the ‘dating quest’ that led to Ryan. We’re thus happy. He adds such to living that I would be unable to generate alone. I never ever believed in soulmates before, but man have always been I a believer today!” — Maya, a Master Matchmakers customer

After season one, Steve recognized the helpfulness of a really love bootcamp, of hearing from a person who will say to you the real truth about yourself plus relationships. He chose to include a night out together coaching service to check and bolster their matchmaking.

“We desired to provide alternative ways that we can easily include value to a person’s relationship,” he informed united states. “We started to establish a program we believed was actually very unique and individualized, in line with the method we had been recognized for: hard love.”

The rise in popularity of the television tv show additionally the development of websites at the time permitted Master Matchmakers to syndicate their particular solutions all over the country.

Date Coaching, coordinating, and Vetting for folks in every 50 States

Master Matchmakers has changed quite a bit since 2003, whenever publishing and sending photos via a pc ended up being monotonous and troublesome. Back then, it had been an industry standard that matchmakers won’t show their clients images of their potential go out. The consumer had to trust their particular professional evaluation of elegance and compatibility.

Now technological improvements allow Steve and his staff to delve further and offer so much more than an image. Down seriously to the final detail, these matchmakers want to know every thing to generate an informed match. A full bio and history check is actually regular functioning means of this proprietary matchmaker.

Providing customized solution for the entire country, the Ward household has the capacity to assist countless qualified singles discover individual of the dreams.

An egalitarian matchmaker, Steve denies the concept of an antiquated business structure in which males pay inflated rates to meet up with women that spend absolutely nothing. Master Matchmakers treats ladies fairly and pleasantly.

“I cater to a high-end girl,” Steve said. “we serve women who tend to be extremely driven, profitable, appealing, knowledgeable, and seeking meet up with their equal or better.”

Date Coaching

In his go out training, Steve leaves a focus on acknowledging possibilities and being ready to accept performing on them. The guy encourages self-awareness, not self-consciousness. The guy covers moving the paradigm and removing self-imposed barriers so the customer is preparing to satisfy “the main one.”

“My training provides them with the ability to optimize the possibilities that can come their unique method and to notice those possibilities,” he revealed. “i am a numbers man, so it is everything about regularity and readiness.”

The guy and his staff of knowledgeable coaches meet face to face to determine habits, break bad practices, and work out plans based on how locate, kind, and continue maintaining a good connection. It’s no surprise their site describes time coaches as “the blade and guard within sex life.”

“In most cases we simply manage helping men and women develop their minds,” Steve stated, “to attempt to start thinking about precisely why it could operate– maybe not exactly why it will not operate.”


These matchmakers advocate for you personally. Work is always to arrange introductions with compatible and vetted individuals. Consumers agree upon a certain number of introductions beforehand, and matchmakers produce a tailored approach backed by years of expertise in dating video game.

“we are very tactical regarding it,” Steve said, “therefore provide opinions as you go along. We allow the customer sincere constructive feedback that they wouldn’t get another method.”

Grasp Matchmakers take their own time interviewing and having knowing their clients in order to make better matches. The idea, Steve said matter-of-factly, is to get rid of the consumer by combining all of them with a compatible match.

Sometimes meaning offering some advice (or a firmly worded real life check) to consumers. The attitude for the single is simply as crucial since the character regarding day.

Also essential, Steve informed you, could be the capability to speak sensible objectives. “I’ve learned through the years simply to walk an excellent line between giving some one desire and providing someone delusions.”

Background Checks

Before dealing with any client, Master Matchmakers carefully investigates that person’s background. Including everything from social networking profiles to criminal background. The team has a great deal of data at their convenience to make sure that almost all their clients are on the up-and-up.

“undoubtedly and out, we do have the biggest standard of immediate access to regulated data — a lot more than various other matchmaker in the nation,” Steve boasted. “we are basically, for all intents and functions, exclusive investigators.”

Master Matchmakers only presents people after vetting their background. Anybody who signals on agrees to this type of an arrangement. Fostering depend on and honesty, these matchmakers ensure that their clients are upstanding people worth becoming coordinated. This original element provides staff an aggressive advantage for singles selecting some extra security and in-depth analysis.

“We’ve integrated plenty of technology over the last several years,” Steve said. “which enables united states to accomplish our tasks more proficiently plus efficiently than many other matchmakers around.”

Love Lab has criminal background checks to help keep Daters Safe

Recently, Steve has brought on a challenging endeavor, generating a dating resource for singles. He is used the confirmation innovation used by Master Matchmakers and condensed it on to a mobile application labeled as fancy Lab. Now anybody can go online to ensure the identification of a night out together before conference physically.

This is certainly an essential product for singles who placed themselves at an increased risk by going on a romantic date with someone they don’t really actually know.

“We want to come to be an index,” Steve described, “to verify internet dating profiles and simply help individuals get more price off every one of these programs and solutions.”

Love Lab utilizes Master Matchmakers’ vetting ways to deliver the modern dater some assurance. Before going on a romantic date, customers can login to find out if someone else is exactly who they claim becoming (and whatever they state they seem like).  This complimentary cellular software was released in Sep 2013 and has already been increasing their get to since that time.

“We’re in the middle of a progression of one’s product,” Steve mentioned. “we should be a completely independent confirmation solution for the entire relationship market.”

The app allows users self-verify their own identification and check through to the identification of someone more. Quickly you are able to enter a phone number, email address, or username involving a Love Lab profile to see if some body you found online had been verified. Everyone else must validate their very own details. You can validate your own images, for example, by taking and publishing an instant selfie to enjoy Lab that will be determined and when compared with the profile photographs for likeness.

With a thorough and careful verification procedure, these dating innovators aspire to produce a product that decreases the dishonesty, fraudulence, and threat rampant in online dating sites.

“I am not so worried about creating a huge amount of money immediately. I’m truly trying to build a site that folks will want to make use of and recommend — and a service that eliminates an extremely major problem.”

The Master Matchmakers Team Features a Close-Knit, household Feel

Master Matchmakers is actually a family-run company. JoAnn Ward could be the President, the woman child will be the Chief Executive Officer, along with her child will be the Executive Director of customer Relations. Many of their own matchmakers and time coaches have already been together with the organization for a long time and generally are profoundly purchased the success of every customer.

“We operate Master Matchmakers like a family group. We now have a really boutique-style approach,” Steve described, adding, “My mommy has actually usually said that the thing that technologies can’t replace is personal solution.”

JoAnn provides a vibrant character that sets the tone for any company in general. The Ward family members is all about advising it think its great is actually and helping men and women when it is direct.

“We take the same share of the obligation in business,” Steve stated, “but she is way more taking part in manufacturing the success in our client’s schedules.”

Not too long ago, Steve has brought a lot more of a step right back from client try to concentrate on the advancement of the Master Matchmakers company and growth associated with admiration Lab application. The guy allows his mom make the reins in the customer side, and even though they do not always concur concerning the appropriate method.

“we’ve got disagreements concerning our very own customers all the time in fact,” he stated good-naturedly. “Whenever we disagree, though, I usually let her win because we made a deal a long time ago that she would have last proclaim into the matchmaking organization and that I could have final suppose in the activity efforts.”

That agreement seems are useful to all included â€” this mother-son staff balances each other out to provide daters personalized help and scientific ease.

Achievement is actually assessed by exactly how Delighted the customers Are

Over recent years, Steve provides experienced many achievements tales of happy partners just who found, fused, and discovered love due to Master Matchmakers. Their client reviews web page is filled with reviews from pleased clients.

“I’d like to believe that 99% of those which retained me personally would do every thing once more,” the guy stated, “and I also’m pleased with that.”

He informed us about a specific young woman who was wise and successful however in need of some guidance inside her relationship. Steve got this lady on as a client and began training their getting more open-minded. The guy matched the girl with a few single men but had not found an excellent match.

Attain understanding of the woman individuality, Steve requested the girl in order to your own research page. The woman feedback shocked him. “She felt comfortable enough to check-out an ex who had been currently remarried,” he recalled. “She really exposed to him and acknowledge that she actually is dealing with this knowledge, doing some soul-searching and highlighting about what she could do in another way to get to know ‘the one.'”

The woman ex finished up providing her path into really love. He suggested she meet a pal of his. The catch was that friend lived in Seattle while she lived-in New York. However, she’d already been coached becoming open-minded to options, very she approved provide a chance. After several profitable dates, she ended up thinking of moving end up being closer to this guy, who’s now the woman fiancé.

“She provided me with this breathtaking recommendation for meeting this person,” Steve stated. “the point that i possibly could ultimately affect somebody to make certain that, even without introducing the woman to ‘the one,’ she nevertheless credits me personally — for me, that is one thing to end up being proud of.”

Master Matchmakers Blends Personal Service With Technology

Instead to become a good investment banker, Steve Ward has utilized their abilities as a business person, spokesperson, matchmaker, and date coach to drive Master Matchmakers inside technical get older. Their unique recently designed app, enjoy Lab, could be the alternative in providing singles a safe online dating atmosphere with total background records searches.

“we are able to check out people’s history very carefully — far more completely than nearly any other matchmaker nowadays,” Steve said. “i have in essence shrunk that technology into adore Lab, but Master Matchmakers however utilizes it for the clients’ reasons nicely.”

With upfront information, hand-picked fits, and proven times, Steve appears to corner the market on dating from start to finish.

“Our focus is actually to be able to give useful resources to people into the whole dating ecosystem,” he mentioned. If large praises of their former consumers are any indicator, he’s been tremendously successful to date.


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